My Video Went Viral. Here's Why

Δημοσιεύτηκε στις
My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various GR-tvrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully GR-tv is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

Σχόλια

  • It works I mean look at your Views now !

  • excellent video

  • Apparently Freedom of Speech has its limitations here on GR-tv and ultimately it’s my personal opinion that in the long run this is going to seriously hurt this platform, I may not agree with the views of particular GR-tvrs but honestly I believe that it’s everyone’s own personal choice with what they choose to believe and support. That’s the whole point of Freedom of Speech, as long as the content isn’t showing extreme violence or pornography it should be allowed, who determines what information is fake or not because in that case you’ll never have more than one opinion in a matter and that makes the argument one sided which completely defeats the purpose. I personally don’t believe that the Earth is flat but if someone else chooses to believe that then that is their own choice, that’s how you learn and form critical thinking by having numerous options and doing research to get to the true information. When I research something I always listen to as many opinions as possible and by doing so I’m remaining open minded to all the information provided, you can’t make a decision by only hearing the argument from one perspective, you must be able to weigh all options and in doing so it will allow you to make the most educated decision. If we only took in information that someone else filtered for us to see then how do we know that wasn’t done so on purpose to influence our thought process, GR-tv I really think that you guys and girls over there really need to think this one through, I do somewhat understand your position but honestly you can’t censor information just because you feel it’s not real or not, that’s for each individual to do so on their own or at least that’s what I thought Freedom was all about, be wise and make the right decision because ultimately if you don’t the masses will never forgive or forget, remember we the viewers and creators are what has made this platform what it is, never forget that.

  • Do people not check their subscriptions tho? Like isn’t that something people automatically do when they open the app? I guess not. Weird.

  • It might help if you dont lie to your audience and claim youll discuss why the dam video went viral and not do so.

  • This is a sad reality of the world we live in. I really enjoy most of your videos and am an active watcher of your channel. I will say if your "click bate" is deserving, or hyperbolic, you will probably lose me for I am one other odd people who really respect integrity. I don't watch you because you are cool or sexy. I don't watch because your videos are slick and well produced. (though this factor help greatly) I watch because I am learning about a wide variety of interesting things. Some complex some simple but all interesting.

  • Most excellent presentation! Probably the best way of explaining some of the inner mechanics of the GR-tv algorithm and insight into the GR-tvr's mindset that I have come across, including my own brief time in GR-tv space London allegedly receiving in house info on how to grow in GR-tv. Also, by using a classical paper presentation I was even more interested in the video than if it were digitally produced, goes to show that good quality paper presentation is becoming so rare that it stands out. You sire have earned my respect and although I have watched many of your videos, I have never subscribed until now, and yes I am clicking the bell. Safety gloves are off now, I'm going for shock and clickbait since I fit a certain profile type anyway, might as well make use of it.

  • There's no shame in asking people to like, subscribe and click the bell icon. It serves a very mundane but necessary purpose. Your fans need to do this to communicate with the algorithm that they want to see all your vids. It's just three clicks for content I want to see more of, why would I not do it? The only reason need asking is they don't realise. People just assume subscribe does that on its own, so asking is informing, which is good.

  • Damn convinced me

  • show the number of people that had the choice to watch it and didn't

  • The funny thing is I never subscribed to you but yet I have seen al your videos for the last year because it was in my recommended, love your videos man.. Always learning from you👌 bless you💪🏻😇

  • The whole proposition of this video doesn't make sense. If you planned on bringing more quality instructional videos we would have a reason to click the bell. But instead you are promising clickbaity topics, titles and thumbnails. That's rather a reason to unsubscribe and to use the new GR-tv feature "Do not recommend more videos from this channel".

  • This reminds me of every engineer I've ever worked with: "why do I need marketing?"

  • Still think the bell is worthless. There is a subscription tab for a reason.

  • 19:31 Anyone else see a forever alone connect the dots?

  • Respect!

  • Infinite growth is way too important to our society. I don't like you decide to accept the not good GR-tv algorithm. It's just MAXIMUM MONEY optimized. Nothing else. Not quality or anything.

  • The content is key also... the video appeared visibly interesting by the thumbnail and title but I shared the video with many others because the video conveyed that public drinking water was identified as, unknowingly to the public and facility, had become increasingly more carcinogenic due to the heated bromide and chlorine!!!

  • Well I see some pretty BS in YT homepage everyday. Specially in the 'trending' section. I doubt the authenticity of this specific section.

  • MrBeast is a GR-tv algorithm expert.

  • There is a stat that few think about. Only a fraction of a percentage of EVERYONE attempting to have a viral video are creative, motivated or driven to do so. This is the WINNING factor. Just as it is in business; only 1% are willing to do what it takes to have what they want. Consistent application is the key + thumbnails, titles, CTR and watchtime of course _/\_("/)_/\_ But your chances are pretty high if you are one of that FEW who DO!

  • lol Mr beast is just the man

  • I rang the Bell 😁😉... Great video again! FYI this video was in my recommendations (maybe because I watched you on The Create Unknown.. and I have some interest in the workings of youtube 😁)

  • What's with all the grey hair? You must be working too hard Dez.

  • The problem with youtube currently is supply & demand. The supply of quality content is too high. Too many people want to be a YT star. Although most will not make quality content so many people are trying that there still is a lot of quality content out there. There is a finate number of people whom can make a living doing this, but I suggest there are ten times more people trying than can be supported.

  • Gotta go make a video about snails.............. Check it out!

  • This presentation is better than mine the whole semester.

  • If you want to help someone out in getting a video to become viral, please give this video of Henk Rijckaert a view and a like. He made a one-man-band with DIY instruments made from tennis rackets. gr-tv.com/tv/%CE%B2%CE%AF%CE%BD%CF%84%CE%B5%CE%BF-yTSzK7hLYkY.html

    • More importantly: please help the video clip (which'll come out on Thursday) to go viral

  • Yeah I can understand where you're coming from to come to the third point of clickbaity titles and thumbnails, but I think you should still make your title according to your content, not just to what's trending, because 1. Your audience will learn to trust you more and appreciate your content more and 2. If you have a clickbaity title and thumbnail, viewers might be disappointed and soon lose their interest in your video after they've clicked on it. From a GR-tvr's perspective this might mean less watchtime for you. This also comes down to this satisfaction aspect you address at the end. Hope you read this comment, I love your videos, Thanks

  • GR-tv’s CTR on these “surveys” has to be abysmal.. Rebrand that to a “rating” and YelpTube was born?! 👾

  • Few years ago I just bookmarked youtube/feed/subscriptions and there I see all the videos from the channels that I am subscribed to. What do other people do? Just go to home page and that is that?

  • I think everyone's just gotta do what they gotta do.

  • Hello Derek, there is a YT Channel named "Eric Dubay" that is promoting an YT "Alternative" with blockchain ... in his Video ZQuE0wfjzf0 and he is using content and cut-outs from this, your, video and other science channels ! His channel and his rage against YT "blockchain promotion" video looks very suspicious and his video is promoting a Beta-Version of a Video-Scharing-Software .... Please comment with a "answer video" to that, IMHO, fraud. It looks like Bitconnect and another Ponzi Scheme = "Schnenballsystem". Or is there any truth in his rage against YT video ?

  • please no surveys on youtube

  • So basically, the only person who can actually predict the GR-tv algorithm is Mr. Beast

  • Well it makes a lot of sense considering that you will see an ad at the beginning of a video nearly all of the time so a click is already money in the bank

  • Thanks for explaining. I actually clicked the bell, I don't normally cause wasn't sure what it was doing. But now it makes sense. Hope you tube gets better at matching viewers with content.

  • but it should be forbidden to do thumbnails that are in no way related to the video

  • You missed pewdiepie...

  • This is your livelihood - clickbaity thumbnails and titles WORK, so why would you not take that advantage? I don't understand why clickbaity T&Ts (titles and thumbnails) are looked down upon. The only time they are a negative factor is if you are baiting us into watching 1) a low quality video that 2) doesn't relate to the title/thumbnail (especially if the thumbnail implies sexual content). In both of those cases, the issue is more the VIDEO, and not the T&T, so if your video is high quality and relates to the title and thumbnail, then you are well within the expected social media etiquette.

  • You can go to your subscription feed and immediately see everything from your subscriptions.

  • I think maybe we're overthinking it a little bit, what icing is the algorithm mimics the law of attraction, whatever someone watches the algorithm will bring more of the same that's all I see

  • GR-tv algorithm; 2010: car crash videos 2011:Unboxing stuff 2012:Gagnam Style 2013:Unboxing the PS4 2014: Unboxing the XBOX ONE 2015: Useless crafting/DIY stuff 2016: Oddly Satisfying Videos 2017:Despacito 2018:More Despacito 2019: GR-tvrs trying to explain the youtube algorithm

  • Excellent video! SPOT ON!!! Need to get this out to as many people as possible!

  • Really helpful! I never even noticed the bell before. I definitely feel like a pigeon in the Skinner box.

  • I love the pigeon analogy. Really well thought out.

  • Bell rung

  • I can't believe more people don't use the bell. What's the point of subscribing if you don't?

  • This was incredible rich content. Thank you for the in-depth look at this topic. Please stay informative. Some of us still want long-form nuanced content.

  • Often I will specifically search for things, such as "how to make a mini fridge?" or "how does sandblasting work?" I'll then watch 5-6 videos on that topic many of which are very dry and non clickbaity and then find myself drifting towards other videos in the same genre. (Which is how I found your videos. searched for "how to heat your pool with solar" which eventually led to the balls video) So I think non clickbaity content makers still have a place on youtube. I'll be very sad if all I'll be able to see in the future is the click baity stuff and not more serious content.

  • Your Presentation style was awesome.

  • Literally the most accurate representation of youtube I've seen

  • How much are you making from these viral videos?

  • great points. not only will the algorithm change but also what "clickable" means. For example, when i do look for new stuff to watch now, i find myself activity avoiding overly clickbaity titles/thumbnails. btw, if YT broke your Sub-Box, you might want to try a RSS Reader, works for me so far.

  • Dude, you don't need to use any gimmicks. The things you talk about and the things you do are all the reason that you have all the subscribers you do. Just be yourself my dude.

  • Thank you very much for this video. Also, thank you very much for not monetizing it

  • It's not "why it went viral" but more like "how I made it so". More clickable topics and clickbait titles? See ya....

  • It's not good for any platform to only show people only what they want... because: 1. Sometimes people don't know what they want until they see it 2. People will be closed into their own little naive and delusional world, and never learning the truth- or learning anything new.

  • Do what you have to do to keep your channel going. Make your title click baity... just don't lie and people will continue watching you. :)

  • I'm 14:10 into this video and this guy says I'm only expected to stay for 7-9 minutes. Like... whaaaaaaaaaaaaaaaaaaaaaaat!?

  • I subscribe to channels that I want to track track of. Some months I'm in a mood for educational videos, some months I just want to see funny cat videos, so the GR-tv algorithm is always completely off for me. I scroll through my suggested videos and normally nothing appeals to me. So I tend to use my list of subscriptions, which is just channel names. I know these names and I'll click over to their page if I want to see what they've recently posted. And then I tend to binge watch their content. I do have somewhere around 80 subscriptions and I forget some of them, so when I see a name I don't remember I also click over to see what content they have and if I am no longer interested - and end up reminding myself why I subscribed in the first place. In this way, I still keep tabs on dormant or infrequent creators. All this to say that the bell does not work for all viewers. I will never always be in the mood to watch every video from a creator. I do wish there was a better way to find new content than searching random phrases.

  • I rang the bell... no one answered... :D

  • *_Anybody else notice that Veritasium's Element is "Ve42?" Like particularly "42" part. It sounds a lot like "Thoughty2" another educational channel, but that's two people with this suspicious "42" number in thier name_* Am I late?? Do I get whooshed for this? Because I'm jsut bos noticing. ---i know they are quite obviously two different people, I'm jsut commenting on the 42

  • _ _ \_(!!)_/

  • I am so sick of GR-tv/Google/Alphabet. They are money grubbing whores destroying quality channels by putting pressure on you to prostitute yourselves to remain relevant, EVEN THOUGH... you already are based on the content you're providing. I am so sorry mate that you have to stoop to GR-tv's pathetic standard in order to keep your channel going or "Relevant". However, don't cheapen yourself chasing clicks with misleading titles. Tie in this channel with your website, offer subscriptions via email, and engage your viewers via this comment section and vlog. You have a story in a different state, go visit that state and pick one of your subscribers to join you. Just rethink your gameplan and leave the cheap crap for the losers. Namaste!

  • This just in. The bell doesn't work anymore. GR-tv is dying.

  • I feel like I must be the only person who uses the Subscriptions tab.

  • Can you ring my bell?

  • another video that I will recommend: gr-tv.com/ch/UCZyOBy8tLoULy4sep_BdqmA

    • and if U R just going to type a REPLY of how smart of We R@APTECH on-TV then don't forget to chick on the notification bell AFTER U Subscribe( Just do it GodDamit )

  • I've watched some of your videos way back and I have to admit that for a time I even forgot about your channel ;(. I think that's part of your described problem: with so much content to choose from, as soon as you start not watching something regularly anymore, you start to forget about it until the GR-tv Algorithm serves you one of those videos again... Now I'm watching all of the missed videos hahaha. You're now my only channel, I hit the bell because your videos are damn good! Please keep making them!

  • So much honesty. (Cries a single PERFECTLY SHAPED tear)

  • Would be nice if GR-tv gave creators the option to have different titles for different people, like a non-clickbait title for notification squad, interesting titles for subscribers and clickbait titles for non subscribers

  • I always saw the youtube algorithm as the neural net, but it's actually a program tweaking the parameters on another neural net that is the content creators. Great video

  • Nice video

  • I rung the bell.

  • Any one notice the beep at 1:52

  • I'm so thankful for your content!

  • I laughed when you said, "The point of this video is to ring the bell." Because that's exactly what I was thinking. Honestly, I don't care if you have click bait thumbnails as long as the videos are good.

  • I was honestly impressed by the quality of the video. I enjoyed it. It was realy clearly explained and interesting ! I had seen youtube content before complaining about the new algorithm without really explaining what was wrong, and thanks to you, I finally understood. I won't click the bell because I'm some sort of casual youtube user and don't want to be spammed with notifications, but I'll regularly check your videos, because I am sure some of them will interest me.

  • Nice to sweet plese one click icon

  • holy crap this video is so accurate. well done.

  • Yeah... and the bell doesn’t even work anymore.

  • Why does your channel not have a bell?

  • There is another way to always get notified of of your subscriptions' uploads, and that is to always go to the subscription tab and never use the youtube main page. Protip free of charge.

  • If you give it more than a moment's thought, isn't it kind of obvious that click through rate only gauges how catchy the title and thumbnail is? And though i guess that is important if your goal is to get people to click on something that they have never seen or heard of before, should that be your biggest goal? I was going to suggest viewer satisfaction as a possible metric, perhaps measured by whether a viewer like, favourite, subscribe or watch more of the uploader's videos, but maybe that is more useful for individual viewer preference rather than what videos get widely promoted.

  • 🙋✨

  • Very informative,really appreciate all the creativity you put into the presentation. Thank you!

  • I also thought you stopped making videos and was even sad about it. I even check regularly your page, but somehow the new stuff is not put to the front. I have to really look for it. I miss the time when after subscribing I would get notifications.

  • I am not gonna lie, I will be stealing that paper board idea some time in future.

  • We as an audiance have to think more but not let this Algo do it for us...

  • Why hasn't rating been a thing? there's more much to know from a thumbs up and thumbs down. Also, the GR-tv home screen should be more topic driven, I like music, Art and physics/bio stuff, so I never look at the home screen. When I go to say Khan's Academy, it doesn't just give the most popular video's, I choose a topic and it gives me choices in those topics. tl:dr - give users categories.

  • Give us a tracker/vote/request stand alone app.

  • This will go viral for sure...no doubt about it: gr-tv.com/tv/%CE%B2%CE%AF%CE%BD%CF%84%CE%B5%CE%BF-fqe4e4j6p4U.html

  • your videos are great!. i think i've never took the time to really thank you for all your work. clicked the bell instantly! never noticed i haven't ha!

  • Loving this 😍🔥 Any small youtubers want to help each other out by subscribing 🙌🏾💖!!!

  • 3:34 I almost died LoL

  • I unsubscribed some 3 years ago because your videos started feeling too mainstream to me but thanks to your viral video, I noticed your new amazingly original content. IMHO, originality is a big part of the clickbait factor, so I think it's great YT encourages creators to stay creative, reach new audiences and find new potentials.

  • For me, this is the first video about the topic which was really objective and not just blaming GR-tv for making everything worse. Sure, the develop the ranking and recommendation algorithms, but they are interested in making the platform stronger. They don't have any interest in losing all the users to other platforms. And if they grow this is also better for the creators. One interesting point you brought in is that the youtubers got used to these high view counts and every change which reduces these counts is seen as a loss. But consider that there are more youtubers on the planet who maybe just in a prior phase of their potential success. They all fight for the same market and It would be bad if they got no chance because all the big youtubers (and there are a lot of them) taking already the lion-share. Maybe the subscriptions should have a different name. It should be called "liked channels", channels I'm interested in seeing more but not necessarily need to be informed of each new video. If I would get informed about each of the channels I have subscribed, I never would see a video from anybody else (and I have only a few subscriptions).

  • GR-tv: "Oh No, he's figured us out" "Quick, change the algorithm again."

  • You are the best!