PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

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What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
C O L L A B S
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13

Σχόλια

  • PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    • @Eri Mermaid name calling? Is that all you're capable of? smh...

    • @onlooker4564 then dont watch dummy

    • That thing of you chanting your own name....weird....

  • I just found your channel and I am living thank you for existing

  • Hey Jackie you should show the foundation on your sisters!

  • HeyJackie Question, what do you do with all the products you don’t use?

  • 10 shades: a disgrace 100 shades: gimmicky FFS the brand is trying. We should be glad that it’s a step in the right direction rather than calling it gimmicky.

  • As s makeup artist it is SO ANNOYING to have to mix a foundation for every client beyond a medium complexion. Besides the lack of variety in shades, the undertones are sometimes totally off. Look, I’ll do anything for my clients but it upsets me that I can’t just hand a foundation over to them like i can with lighter clients.

  • I subscribed within 2 minutes of watching this. I kinda love you 😍

  • Alight stupid comment but ive never seen a girl with deep skin with skin problems??

  • The longer I stare your bare face, the more beautiful you become.

  • what brush does she use to blend the foundation in?

  • 100 shades?......we are really need that number of shades?

  • Thank you for clarifying about swatching shades on different skin tones.

  • They went “100” % the way Get it 100 % and 100 shades

  • I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

  • And that’s exactly what I did. Watched another video 🤣

  • You are teaching me soooooo much about makeup. ❤

  • it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  • honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  • I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  • People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    • People were happy with Fenty and their foundation range.

    • people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

  • for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  • Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  • Pls do a video with the fam!

  • If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    • that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  • wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  • Jackie...did you just hit the whoa? Lmao

  • Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  • I love you!

  • 1,000 shades next

  • Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  • The mind your childcare comment hit me hard lol

  • Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  • Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  • Your so pretty and funny it not fair you don't even need make up

  • Thanks

  • “Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

  • This was such a thorough review. Thank you!

  • Sis send me my shade!!!!

  • thanks for such an in depth review! you look amazing

  • Your makeup looks good.

  • I might need to go buy that

  • only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    • if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    • I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    • @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    • what are you even talking about like did you even watch the video...

  • I am gonna try this......just because you said I should be able to find my shade and its light weight.

  • LIGHT RANGE LOOKS SO LIGHT OMG thank goodness

  • Jackie did you just hit the whoa? 😂😂😂

  • I’m interested in this

  • Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *

  • Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  • When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  • Okay but when I think of olive , I think green ?? Somebody help me out 😭

  • O fawk nooo. Where is the theme song sis!! 😂😂

  • Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  • 🤠

  • It feels like ester lauder double wear

  • This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  • It looks like that shade matches you perfectly!

  • does anyone know what lashes she’s wearing? 🙏🏻

  • Their website is helpful too with finding your shade.

  • Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  • Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  • No one at all: JACKIE: MIND YA BUSINESS AND WORRY BOUT YA CHILD CARE HOW BOUT DAT

  • AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  • I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  • Where can I buy the minis?

  • I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  • During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  • She looks like she isn’t even wearing foundation! Wowowowow

  • I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  • Pores? WHERE?!?!

  • “No pores found...error 404” 💀. Loved this review!

  • "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  • Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  • I bought the pressed powder for my daughter last night, it looks amazing on her!

  • Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  • I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  • i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  • Shoooooooot, that foundation made your skin look FLAWLESS

  • Cool heading there now!

  • Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  • Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  • Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  • I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  • Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  • That's a generous pump, i do love me a generous pump.... Me too sis, me too

    • Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  • Can you do a video about shade matching to your sisters and cousins?

  • Jackie you look so beautiful!!

  • 👑👑👑👑👑

  • Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  • That's a pretty foundation on you girl!

  • Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤

  • I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  • SPACKLE

  • No pores found... error 404!! 🤣🤣🤣🤣

  • Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  • Love watching you, always making me laugh!😂❤️

  • Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  • OK ! So am I the only person digging this calm black look or whatever 😁

  • I swear I freaking love herrrrr! 😂💀

  • Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  • Love the content! But please do an updated best concealer video!!! Thank youuuu